The Birth Of A Refreshing Idea

Effervescent mineral waters have been popular for thousands of years. The ancient Greeks and Romans bathed in mineral water springs throughout Europe.

In the 1500's the village of Spa in Belgium became famous for its mineral springs and by the seventeenth century these waters were being bottled and sold in cities as far away as London.

In 1772 a young English chemist made the first carbonated water. Thereafter, a Dr. Physick added fruit juice and sugar, making it more pleasant to drink and giving the drinker more energy.

It wasn't until 100 years later, on May 8, 1886 in Atlanta, Georgia that the product that has given the world its best-known taste was born. Legend has it that Dr John Styth Pemberton, a local pharmacist, produced what was to become the Coca-Cola syrup in a three-legged brass pot.

He carried a jug of the new product down the street to Jacob's Pharmacy, where it was sampled, pronounced "excellent" and placed on sale as a soda fountain drink for five cents a glass. Carbonated water was teamed with the syrup to produce a drink that was at once "Delicious and Refreshing", a theme that continues to echo today wherever Coca-Cola is enjoyed.

Dr Pemberton's partner and bookkeeper, Frank M Robinson, suggested the name "Coca-Cola" and designed the flowing script distinguishing the famous trademark.

During its first year, Coca-Cola was marketed and sold only at Jacob's Pharmacy and Nunnally and Rawson's Confectioners. Sales averaged 13 drinks a day, but Coca-Cola fever spread rapidly and people came from miles around to sample the new sparkling soda fountain drink.

On January 31, 1893, the trademark "Coca-Cola" was registered in the United States Patent Office. By 1895 it was drunk in every state and territory in the United States, and today Coca-Cola can be found in virtually every corner of the world.