Each year, over 35 000 visitors including school learners and university students from all over South Africa (predominantly the Western Cape) visit the Coca-Cola Peninsula Beverages factory. They come to learn about the process of producing and distributing the most popular soft drinks in the world.

The Coke Zone, where visitors are hosted is a hi-tech, state-of- the-art viewing theatre, which uses the latest cutting-edge technology and comfortably seats 120.

The overall objective of the Coke Zone is to give visitors an insight into the world of Coca-Cola and manufacturing, as well as inspiring learners/students to consider their futures and the importance of a good education.